Is 7digital's partnership with SoundHound the game-changer?

I've mentioned 7digital's partnership with SoundHound a number of times in the last few months on the ADVFN thread e.g.

https://uk.advfn.com/cmn/fbb/thread.php3?id=32540870&from=3208#firstpost

http://about.7digital.com/news/7digital-partners-soundhound-inc

Essentially they provide a voice first AI interface which can be white labelled for sectors like automotive, IoT, consumer products and enterprise services.

For those interested in 7digital (7digital and SoundHound Inc. are developing digital music solutions for customers around the world), it's worth a minute or two reading this article:-

https://www.forbes.com/sites/johnkoetsier/2018/05/03/build-your-own-alexa-soundhound-just-got-100m-from-tencent-to-give-every-brand-an-ai-driven-voice/#65298a5f4048

The list of SoundHound's backers and clients give some idea of the possible scale of the opportunity for their technology, but also for 7digital.

Interestingly, the article says, "If Walmart decided it needed an Alexa competitor to meet Amazon head-on, SoundHound could help."

Now who else has mentioned Walmart in recent interviews? Well 7digital's very own Simon Cole.

This could get very interesting hopefully, but as ever it's important to do your own research.